Crown Affair x ILIA—The Pink Towel: How to Use This Hair Tool for Better Styling
By ILIA Beauty | Clean Makeup, Cosmetics, & Skincare | Published: 2026-07-31
Category: How-to Guides
Discover how to use the Crown Affair x ILIA Pink Towel for faster drying, less frizz, and better styling. Learn the right technique and pair it with clean beauty.
If you've been eyeing the Crown Affair x ILIA—The Pink Towel, you're not alone. This collaboration between Crown Affair and ILIA Beauty has taken the clean beauty world by storm, promising not just a pretty accessory but a functional tool designed to upgrade your hair care routine. But what exactly is it, and how do you use it to get the best results? In this guide, we'll break down everything you need to know about this innovative hair towel, from its benefits to step-by-step instructions for incorporating it into your styling routine.

Hair towels might seem like a simple thing, but the right one can make a significant difference in how your hair looks and feels. The Crown Affair x ILIA Pink Towel is crafted from microfiber, which is gentler on hair than traditional cotton towels. It helps reduce friction, minimize frizz, and speed up drying time. Whether you have curly, straight, or wavy hair, learning how to use this tool properly can transform your hair care game.
Why Choose a Microfiber Hair Towel?
Traditional cotton towels can be rough on the hair cuticle, causing friction that leads to frizz, breakage, and split ends. Microfiber towels, like the Crown Affair x ILIA Pink Towel, are made from ultra-fine synthetic fibers that are much softer and more absorbent. They gently wick moisture away from the hair without roughing up the cuticle, which helps maintain smoothness and shine.
Additionally, microfiber towels are highly absorbent, meaning they can soak up excess water from your hair quickly, reducing the time you need to spend blow-drying. Less heat exposure means healthier hair in the long run. Plus, the Pink Towel is designed with a unique shape that makes it easy to wrap and secure, so you can go about your morning routine hands-free.
- Reduces frizz by minimizing friction
- Speeds up drying time by up to 50%
- Gentle on all hair types, including color-treated hair
Step-by-Step: How to Use the Pink Towel for Best Results
Using the Crown Affair x ILIA Pink Towel is simple, but there's a technique to maximize its benefits. Start with freshly washed, gently squeezed hair. Avoid rubbing your hair with the towel, as this can cause tangles and breakage. Instead, gently blot your hair to remove excess water.
Next, flip your head upside down and place the towel at the nape of your neck, then wrap it around your hair, twisting and securing it at the front. The towel has a button and loop closure that keeps it in place, allowing you to move freely while the towel absorbs moisture. Leave it on for 10-15 minutes, then remove and style as usual.
- Always blot, never rub, to prevent frizz
- Secure the towel with the button loop for a snug fit
- Use the towel before applying styling products for better absorption
Incorporate Clean Beauty: Pair the Towel with ILIA Favorites
The Pink Towel isn't just a standalone tool—it pairs beautifully with your clean beauty routine. After towel-drying your hair, you can focus on your skincare and makeup, using products that align with your clean beauty values. For instance, while your hair is wrapped, apply the True Skin Radiant Priming Serum to create a glowing base for your makeup.

When you're ready to style, consider using the In Full Micro-Tip Brow Pencil to define your brows, or the Soft Focus Blurring Blush for a natural flush. The Pink Towel sets the stage for a flawless look by prepping your hair, while these clean products prep your skin and features.
- Apply hair oil or leave-in conditioner while hair is damp
- Use the towel to blot off excess product from your hands
- Store the towel in your bathroom for easy access
Tips for Maintaining Your Pink Towel
To keep your Crown Affair x ILIA Pink Towel in top condition, proper care is essential. Machine wash it in cold water with like colors, and avoid using fabric softeners or dryer sheets, as they can coat the fibers and reduce absorbency. Air drying is recommended, but you can also tumble dry on low heat.
With regular use, you'll notice that the towel maintains its softness and effectiveness. It's a durable investment in your hair health, and with proper care, it can last for years.
- Wash with mild detergent, no bleach
- Avoid high heat when drying
- Replace every 6-12 months for best performance
The Crown Affair x ILIA Pink Towel is more than just a pretty accessory—it's a game-changer for your hair care routine. By using it correctly, you can reduce frizz, speed up drying, and create the perfect canvas for styling. Pair it with your favorite ILIA beauty products for a complete clean beauty experience. Ready to upgrade your hair game? Explore the Crown Affair x ILIA—The Out-The-Door Ritual to get the towel and more.



