How to Use The Cleanse Soft Foaming Cleanser in Your Skincare Routine

A good skincare routine starts with a clean canvas. The Cleanse Soft Foaming Cleanser is designed to gently remove impurities without stripping your skin, making it a versatile first step for all skin types. Whether you're new to double cleansing or simply looking for a daily cleanser that feels luxurious, this foaming formula fits seamlessly into your morning and evening rituals.

In this guide, we'll walk you through how to use The Cleanse Soft Foaming Cleanser, when to use it, and how to pair it with other ILIA favorites for a complete routine. By the end, you'll know exactly how to get the most out of this gentle facial cleanser.

Why The Cleanse Soft Foaming Cleanser?

The Cleanse Soft Foaming Cleanser is formulated to respect your skin's natural barrier while effectively washing away dirt, oil, and makeup. Its creamy foam texture feels soft on the skin, making it an ideal choice for those with sensitive or dry skin. Unlike harsh cleansers that can leave your face feeling tight, this cleanser helps maintain a comfortable, hydrated sensation after rinsing.

As part of a clean beauty routine, this cleanser works well as a single-step cleanser in the morning or as the second step in an evening double-cleanse. It’s also a great travel companion because it’s easy to use and doesn’t require any special tools—just your hands and water.

• Gentle enough for daily use, morning and night
• Helps remove impurities without over-drying
• Pairs well with other ILIA skincare products

Step-by-Step: How to Use The Cleanse Soft Foaming Cleanser

Start by wetting your face with lukewarm water—hot water can strip your skin of natural oils. Pump a small amount of The Cleanse Soft Foaming Cleanser into your palm. A little goes a long way, so begin with one or two pumps and adjust as needed.

Massage the cleanser onto your skin in gentle, circular motions, focusing on areas where you tend to accumulate oil or makeup, like the T-zone. Spend about 30 to 60 seconds massaging to allow the foam to lift away impurities. Then, rinse thoroughly with lukewarm water and pat your face dry with a clean towel. Follow up with your favorite toner, serum, and moisturizer.

• Use lukewarm water to avoid irritation
• Massage for at least 30 seconds for a deep clean
• Rinse thoroughly to remove all residue

When to Use It in Your Routine

In the morning, The Cleanse Soft Foaming Cleanser is perfect for refreshing your skin after sleep. It gently removes overnight buildup without disrupting your skin's moisture balance. After cleansing, apply a few drops of True Skin Radiant Priming Serum to prep your skin for makeup—this serum helps create a smooth, glowing base.

In the evening, if you wear makeup or sunscreen, consider double cleansing. Start with an oil-based cleanser or micellar water to dissolve makeup, then follow with The Cleanse Soft Foaming Cleanser to thoroughly clean your skin. This two-step method ensures no residue is left behind, which can help prevent clogged pores and breakouts.

• Morning: cleanse, then apply True Skin Radiant Priming Serum
• Evening: double cleanse if wearing makeup or SPF
• Always follow with moisturizer to lock in hydration

Pairing The Cleanse with Other ILIA Favorites

To build a complete skincare routine, team The Cleanse Soft Foaming Cleanser with complementary products. After cleansing, apply Sun Serum Mineral Sunscreen SPF 50 in the morning to protect your skin from UV damage. This lightweight sunscreen blends easily and leaves a natural finish, making it a great final step before makeup.

For an extra touch of luxury, use the Crown Affair x ILIA—The Pink Towel to gently pat your face dry. This ultra-soft towel is designed to be kind to your skin, reducing friction that can lead to irritation. It’s a small upgrade that makes your cleansing ritual feel more spa-like.

• Layer Sun Serum Mineral Sunscreen SPF 50 after cleansing for daily protection
• Use The Pink Towel to dry your face without tugging
• Keep your routine simple and consistent for best results

Incorporating The Cleanse Soft Foaming Cleanser into your daily routine is an easy way to elevate your skincare game. Its gentle yet effective formula makes it suitable for all skin types, and it pairs beautifully with other ILIA essentials. Start your morning with a clean face and a radiant serum, and end your day with a thorough cleanse—your skin will thank you.