ILIA Beauty | Clean Makeup, Cosmetics, & Skincare

Soft Focus Finishing Powder

Soft Focus Finishing Powder - Main image
Soft Focus Finishing PowderSoft Focus Finishing Powder
$22 $44 In stock

Category: Soft Focus Finishing Powder

Your skin—through a soft-focus filter. This featherweight baked finishing powder melds with skin instantly, absorbing oil with a blurred, dimensional finish. It controls shine for 12 hours without creasing, caking, or settling into lines. Soft Focus Complex blurs pores and smooths texture while skincare ingredients Edelweiss, Winged Kelp, and Squalane hydrate up to 12 hours. Over time, bare skin is smoother, softer, and more hydrated. Finish your look with this talc-free face powder—then take it with you for touch-ups on the go.

Customer Reviews (4.9 / 5 · 14 reviews)

David ★★★★★

I’ve got oily skin that usually turns shiny by noon, but this powder keeps me matte through a full workday and then some. The finish really is dimensional—my pores look blurred without that flat, cakey look. It’s become my go-to for touch-ups on the go.

Jacob ★★★★★

The baked texture is so fine it practically disappears into my skin, and I love that it kills shine on my T-zone for a full workday without ever looking cakey. My pores look genuinely softer in photos, which is exactly the filter effect I was after.

Olivia R. ★★★★★

I’ve tried a lot of powders that claim to blur, but this is the first one where the baked texture actually melts in instead of sitting on top. Still shiny-free at hour ten, which is way past my usual lunch touch-up.